SBD/August 19, 2011/Franchises
In The Studio: How Ivan Gazidis And Tom Fox Are Changing EPL Club Arsenal
Published August 19, 2011
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As a companion to his cover story in this week’s SportsBusiness Journal about the state of EPL club Arsenal, reporter Tripp Mickle talks about the business stories surrounding the storied franchise. He elaborates on the expectations surrounding top executives Ivan Gazidis and Tom Fox (“there were high expectations for the two of them”), some of the challenges they face (“the challenge they face is leading a cultural revolution at Arsenal”) and what they have been doing over the last few years to improve the fan and hospitality experience at Emirates Stadium. Mickle also touches on Fox’ five-year marketing and sales plan and the focus on aligning Arsenal with high-end brands like Carlsberg. Finally, Mickle talks about reporting the story and the heavy focus on top executives at EPL clubs, saying “In the U.K. … there is a huge spotlight on executives at EPL clubs. There is such a focus on what they are doing. And there is a particular focus on Ivan and Tom.” Read Mickle’s full story in this week’s issue
and watch the full video below.