Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/August 18, 2011/Media
Published August 18, 2011
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A WORD TO THE WISE: In London, Tim Walker examines ESPN's decision to launch Grantland.com, which is "more than" a sports website. In addition to "giving sport its cultural, intellectual and emotional dues -- unlike so much of the sport blogosphere -- Grantland also places sport in the context of popular culture." The site employs writers and editors "from some of America's finest magazines," and the layout features a "clean, attractive design." Furthermore, Grantland is "written and edited from a fan's-eye-view." Still, Walker writes, "It should be said that not everyone is drinking the Grantland Kool-Aid. Despite its skilful attempts to disguise it, the site is backed financially (if not editorially) by ESPN. ... As such, any suggestion that Grantland represents the voice of an esoteric outsider needs to be taken with a pinch of salt" (London INDEPENDENT, 8/18).
LOSING THE HANDOFF? CABLEFAX DAILY notes while a Time Warner Cable-Insight deal is "months away from closing," it can be assumed that Insight customers "will lose" NFL Network if TWC does not strike a deal to carry the net. Insight has a carriage agreement for NFL Network, while TWC does not. A TWC rep said that it "was premature to discuss programming issues before the deal is complete," and NFL Network said that it "doesn't disclose terms of confidential contracts." But TWC dropped the net "in its acquired Adelphia markets in '06" (CABLEFAX DAILY, 8/18).
MORE DAYS AT THE RACES: In N.Y., Joe Drape reports horse racing "will get much-needed television coverage this fall when the NBC Sports Group broadcasts live from Keeneland Race Course for two weekends beginning Oct. 7." Under terms of the agreement, "four hours of horse racing will be broadcast over NBC and Versus, concluding with the $400,000 Grade I Queen Elizabeth II Challenge Cup as well as a stakes celebrating Keeneland’s 75th anniversary on Oct. 15 on NBC" (N.Y. TIMES, 8/18).