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SBD/August 18, 2011/Marketing and Sponsorship
Herbert Hainer Stresses Importance Of U.S. Market To Adidas' Growth
Published August 18, 2011
ADIDAS TO OPERATE NBA STORE: The NBA this fall is set to open a new 6,000-square-foot temporary store at 590 Fifth Ave. in Manhattan, between 47th and 48th streets. The store is located four blocks from the previous NBA Store on Fifth Ave., which was shuttered in February after operating since '98. The new temporary store will be run under a partnership with adidas, which will operate the temporary store and a forthcoming permanent NBA Store. The deal with adidas also calls for the company to assume expenses associated with the temporary and permanent retail store (John Lombardo, SportsBusiness Journal).