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Marketing and Sponsorship

Marketplace Roundup

In Phoenix, Mike Sunnucks noted the Coyotes “went outside their home marketplace when hiring” Minneapolis-based Fallon to “handle its advertising” for the ’11-12 NHL season. Fallon created the Travelers TV ad campaigns “shown often during national sporting events.” The Coyotes are “looking to improve their attendance, sponsorships and suite sales.” The team ranked 29 out of 30 NHL teams in attendance last season, drawing an “average just under 12,200 fans per game” to Jobing.com Arena (BIZJOURNALS.com, 8/15).

THE BUZZ AROUND TOWN: The Hornets Monday announced that Entergy “has joined existing Cox Communications, 7-UP and Ochsner Health System as a top-level Crescent City Champion sponsor for the franchise.” In New Orleans, John Reid noted Entergy “has been a partner of the Hornets since the team arrived” in the city in ‘02. As a new Crescent City Champion, Entergy “has taken on the presenting role for Planet Rebound, the Hornets ‘green’ initiative that focuses on wetlands conservation, renewable energy and community beautification” (NOLA.com, 8/15).

JUST A MINUTE: The Univ. of Massachusetts and Nelligan Sports Marketing announced an agreement that gives NSM exclusive rights to manage UMass’s athletic marketing rights. NSM will also be able to sell permanent signage for all events in the Mullins Center (NSM).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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