Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/August 18, 2011/Marketing and Sponsorship
Published August 18, 2011
THE BUZZ AROUND TOWN: The Hornets Monday announced that Entergy “has joined existing Cox Communications, 7-UP and Ochsner Health System as a top-level Crescent City Champion sponsor for the franchise.” In New Orleans, John Reid noted Entergy “has been a partner of the Hornets since the team arrived” in the city in ‘02. As a new Crescent City Champion, Entergy “has taken on the presenting role for Planet Rebound, the Hornets ‘green’ initiative that focuses on wetlands conservation, renewable energy and community beautification” (NOLA.com, 8/15).
JUST A MINUTE: The Univ. of Massachusetts and Nelligan Sports Marketing announced an agreement that gives NSM exclusive rights to manage UMass’s athletic marketing rights. NSM will also be able to sell permanent signage for all events in the Mullins Center (NSM).