Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup NBPA, Players Look To Profit Off Images Apparel Stores Extending Warriors' Local Reach P.J. Fleck Buys Rights To "Row The Boat" Turner Sports Sells Out NBA ASG Ad Spots Rutgers' Adidas Contract Worth More Than $11M
SBD/August 18, 2011/Marketing and Sponsorship
Clint Bowyer Considering Offers To Leave Richard Childress Racing
Published August 18, 2011
DIRVING AWAY: ESPN's Marty Smith reported Danica Patrick will race full-time in the Nationwide Series next year in the No. 7 GoDaddy.com Chevy for JR Motorsports. An announcement is expected to come next week “in Phoenix, Arizona, which is where her sponsor -- GoDaddy.com -- is based.” Smith: "She’s a huge brand. Her brand transcends auto racing. She’s a huge, bona fide A-list star in this country, so it brings more eyes to the sport. It also really brings more of the female demographic to the sport” ("NASCAR Now," ESPN2, 8/17). ESPN.com's Terry Blount reported Izod IndyCar Series officials have known Danica Patrick is leaving for NASCAR after this season "since early May." She will move to the Sprint Cup Series full time in '13 "when she drives for Stewart-Haas Racing." Patrick "will race a few Cup events next season for SHR but will maintain her rookie status in Cup for 2013." And "don't be shocked if she attempts to qualify for the 2012 Daytona 500." Blount: "Imagine the buzz surrounding the Daytona 500 next year if Patrick is in the field." In the end, NASCAR "comes out a winner whether she succeeds or fails." She will be the "biggest celebrity and best marketing machine to come NASCAR's way in a long time -- maybe ever" (ESPN.com, 8/17).