Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/August 18, 2011/Marketing and Sponsorship
Clint Bowyer Considering Offers To Leave Richard Childress Racing
Published August 18, 2011
DIRVING AWAY: ESPN's Marty Smith reported Danica Patrick will race full-time in the Nationwide Series next year in the No. 7 GoDaddy.com Chevy for JR Motorsports. An announcement is expected to come next week “in Phoenix, Arizona, which is where her sponsor -- GoDaddy.com -- is based.” Smith: "She’s a huge brand. Her brand transcends auto racing. She’s a huge, bona fide A-list star in this country, so it brings more eyes to the sport. It also really brings more of the female demographic to the sport” ("NASCAR Now," ESPN2, 8/17). ESPN.com's Terry Blount reported Izod IndyCar Series officials have known Danica Patrick is leaving for NASCAR after this season "since early May." She will move to the Sprint Cup Series full time in '13 "when she drives for Stewart-Haas Racing." Patrick "will race a few Cup events next season for SHR but will maintain her rookie status in Cup for 2013." And "don't be shocked if she attempts to qualify for the 2012 Daytona 500." Blount: "Imagine the buzz surrounding the Daytona 500 next year if Patrick is in the field." In the end, NASCAR "comes out a winner whether she succeeds or fails." She will be the "biggest celebrity and best marketing machine to come NASCAR's way in a long time -- maybe ever" (ESPN.com, 8/17).