NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV
SBD/August 17, 2011/Marketing and Sponsorship
Published August 17, 2011
HOCKEY HOTBED: In Boston, Kathleen Pierce notes the Bruins' Stanley Cup win "has sparked more interest in hockey," and sports retailers throughout the region said that "they are benefitting." Summer hockey camp organizers report that "more skaters are taking to the ice for the first time, and fall leagues are bracing for a banner year." That "means equipment sales." Bauer Hockey Dir of Global Marketing Steven Jones said, "If kids are starting to look at skates in July and August and are excited about the Bruins, they will play in September and October. That's a boon for us and our retailers" (BOSTON GLOBE, 8/17).
NOTES: The UFC has "reached a multi-year sponsorship renewal agreement" with Harley-Davidson. The company has been a sponsor since '08 and will "continue to be featured" on PPV and TV broadcasts, online and inside the UFC Octagon (PROMMANOW.com)....UGG Australia opened a new store in Boston yesterday and "all eyes were on" Patriots QB Tom Brady, "the star of the show, via images of his ad campaign for the retailer" (BOSTON HERALD, 8/17).