NBC PyeongChang Sales Pacing Ahead Of Sochi New Era Looks To Build On Record MLB Sales Intel Pokes Fun At LeBron James In New Creative Royals Add Seven New Sponsors For '17 Season Ronaldo Launching Men's Denim Brand In U.S. NASL's Indy Eleven Adds Turkish Airlines As Sponsor Marketplace Roundup Shiffrin Looking At Deals Ahead Of '18 Games AT&T Is Top NCAA Tourney TV Spender To Date Marketplace Roundup
SBD/August 17, 2011/Marketing and Sponsorship
Published August 17, 2011
HOCKEY HOTBED: In Boston, Kathleen Pierce notes the Bruins' Stanley Cup win "has sparked more interest in hockey," and sports retailers throughout the region said that "they are benefitting." Summer hockey camp organizers report that "more skaters are taking to the ice for the first time, and fall leagues are bracing for a banner year." That "means equipment sales." Bauer Hockey Dir of Global Marketing Steven Jones said, "If kids are starting to look at skates in July and August and are excited about the Bruins, they will play in September and October. That's a boon for us and our retailers" (BOSTON GLOBE, 8/17).
NOTES: The UFC has "reached a multi-year sponsorship renewal agreement" with Harley-Davidson. The company has been a sponsor since '08 and will "continue to be featured" on PPV and TV broadcasts, online and inside the UFC Octagon (PROMMANOW.com)....UGG Australia opened a new store in Boston yesterday and "all eyes were on" Patriots QB Tom Brady, "the star of the show, via images of his ad campaign for the retailer" (BOSTON HERALD, 8/17).