McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities
SBD/August 17, 2011/Marketing and Sponsorship
Published August 17, 2011
HOCKEY HOTBED: In Boston, Kathleen Pierce notes the Bruins' Stanley Cup win "has sparked more interest in hockey," and sports retailers throughout the region said that "they are benefitting." Summer hockey camp organizers report that "more skaters are taking to the ice for the first time, and fall leagues are bracing for a banner year." That "means equipment sales." Bauer Hockey Dir of Global Marketing Steven Jones said, "If kids are starting to look at skates in July and August and are excited about the Bruins, they will play in September and October. That's a boon for us and our retailers" (BOSTON GLOBE, 8/17).
NOTES: The UFC has "reached a multi-year sponsorship renewal agreement" with Harley-Davidson. The company has been a sponsor since '08 and will "continue to be featured" on PPV and TV broadcasts, online and inside the UFC Octagon (PROMMANOW.com)....UGG Australia opened a new store in Boston yesterday and "all eyes were on" Patriots QB Tom Brady, "the star of the show, via images of his ad campaign for the retailer" (BOSTON HERALD, 8/17).