DeWalt Extends Sponsorship With Matt Kenseth Coastal Carolina Reaps Benefits From CWS Victory Boris Berian Officially Signs With New Balance Reds' Free Pizza Giveaway Falling Short Olympic Sponsors Worry About Rule 40 Wimbledon Underdog Willis Could Cash In Icelandic Success Leads To Jersey Sales BMX Rider Enlists Sponsors For Video Series Marketplace Roundup Serena Draws Praise For Wimbledon Outfit
SBD/August 17, 2011/Marketing and Sponsorship
Published August 17, 2011
HOCKEY HOTBED: In Boston, Kathleen Pierce notes the Bruins' Stanley Cup win "has sparked more interest in hockey," and sports retailers throughout the region said that "they are benefitting." Summer hockey camp organizers report that "more skaters are taking to the ice for the first time, and fall leagues are bracing for a banner year." That "means equipment sales." Bauer Hockey Dir of Global Marketing Steven Jones said, "If kids are starting to look at skates in July and August and are excited about the Bruins, they will play in September and October. That's a boon for us and our retailers" (BOSTON GLOBE, 8/17).
NOTES: The UFC has "reached a multi-year sponsorship renewal agreement" with Harley-Davidson. The company has been a sponsor since '08 and will "continue to be featured" on PPV and TV broadcasts, online and inside the UFC Octagon (PROMMANOW.com)....UGG Australia opened a new store in Boston yesterday and "all eyes were on" Patriots QB Tom Brady, "the star of the show, via images of his ad campaign for the retailer" (BOSTON HERALD, 8/17).