Tennessee Becomes Fourth College To Sign With StubHub/Paciolan In Recent Weeks

StubHub and Paciolan have struck a integrated ticketing deal with the Univ. of Tennessee, marking the fourth major school to join the alliance in the last two weeks following Texas, Texas Tech and USC. Like the others, Tennessee will offer a combined ticket product allowing for last-minute resales using electronic ticket barcoding transfers. StubHub, continuing its aggressive march into the collegiate ticket market, now is formally aligned with 23 schools, and 10 of those have a full primary and secondary integration in conjunction with Paciolan. Like several of the prior joint StubHub/Paciolan deals, IMG College was also involved as the company is Tennessee's multimedia rights partner. StubHub will be designated as the exclusive fan-to-fan ticket marketplace for the school and receive a variety of offline and online assets, including signage at Neyland Stadium.