Sports Agency Veteran Bob Basche Leaving The Marketing Arm

Basche says he is not retiring

BOB BASCHE, The Marketing Arm’s chief relationship officer and Chair of Millsport, “is leaving after a combined 30 years with the two agencies,” according to Michael Smith of SPORTSBUSINESS JOURNAL. Basche noted that his separation agreement does not include a non-compete clause and he is "looking for opportunities within the consulting, marketing agency, or client spaces." Basche: “I’m certainly not retiring. It is more of a fresh start and using the relationships I have with brands like NASDAQ and Izod to do new things.” Smith notes an internal e-mail from Marketing Arm parent Omnicom noted Basche's achievements in fashioning Frito-Lay’s title sponsorship of the Fiesta Bowl in '95 for its Tostitos brand, as well as in founding The Marketing Arm’s motorsports practice and the agency’s Charlotte office. The e-mail read in part, “Bob’s loyalty, energy, and cheerful attitude have made him a valuable part of TMA’s team for the last seven years” (SPORTSBUSINESS JOURNAL, 8/15 issue).