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SBD/August 15, 2011/Marketing and Sponsorship
Carlsberg Inks Deal To Become Exclusive Beer Provider Of Emirates Stadium
Published August 15, 2011
AMERICAN BEAUTY: SPORTSBUSINESS JOURNAL's Tripp Mickle examines the leadership of the franchise under veteran sports execs Ivan Gazidis and Tom Fox. When the two “left for the U.K. two years ago to run the business side of Arsenal ... the presumption by many in the U.S. was that their American-style management would immediately boost the business to an even higher level. The results so far are mixed” (SPORTSBUSINESS JOURNAL, 8/15 issue).