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SBD/August 11, 2011/Research and Ratings
Poll: 70% Of Sports Executives Say They Do Not Tweet
Published August 11, 2011
Seventy percent of sports execs say they do not tweet, while 21% of those who say they do tweet do so only 1-10 times per week, according to data from a Turnkey Sports Poll taken in July. Sports execs also feel that athletes benefit more from utilizing social media platforms than others involved in the industry. Forty-one percent of execs said players/athletes stand to benefit the most from use of social media, compared to 23% saying teams and 17% saying sports writers. Execs were also asked what/who they follow on social media platforms. Forty percent of execs said they did not follow anyone, while 39% said they follow teams (THE DAILY).
|
WHICH GROUPS BENEFIT THE MOST FROM
UTILIZING SOCIAL MEDIA PLATFORMS? |
|
| RESPONSE |
%
|
| Players/athletes |
41%
|
| Teams |
23%
|
| Sports writers |
17%
|
| Sponsors |
5%
|
| Leagues |
3%
|
| Not sure/No response |
11%
|
|
WHAT/WHO DO YOU FOLLOW ON SOCIAL MEDIA PLATFORMS?
(Select all that apply) |
|
| RESPONSE |
%
|
| None |
40%
|
| Teams |
39%
|
| Players/athletes |
38%
|
| Sports writers |
38%
|
| Leagues |
28%
|
| Sponsors |
18%
|
|
HOW MANY TIMES PER WEEK DO YOU TWEET?
|
|
| RESPONSE |
%
|
| No Twitter account |
36%
|
| Have account, but don't tweet |
34%
|
| 1-10 times |
21%
|
| 11-20 times |
5%
|
| 20+ times |
3%
|
