SBD/August 11, 2011/Research and Ratings

Poll: 70% Of Sports Executives Say They Do Not Tweet

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Seventy percent of sports execs say they do not tweet, while 21% of those who say they do tweet do so only 1-10 times per week, according to data from a Turnkey Sports Poll taken in July. Sports execs also feel that athletes benefit more from utilizing social media platforms than others involved in the industry. Forty-one percent of execs said players/athletes stand to benefit the most from use of social media, compared to 23% saying teams and 17% saying sports writers. Execs were also asked what/who they follow on social media platforms. Forty percent of execs said they did not follow anyone, while 39% said they follow teams (THE DAILY).

WHICH GROUPS BENEFIT THE MOST FROM
UTILIZING SOCIAL MEDIA PLATFORMS?
RESPONSE
%
Players/athletes
41%
Teams
23%
Sports writers
17%
Sponsors
5%
Leagues
3%
Not sure/No response
11%
WHAT/WHO DO YOU FOLLOW ON SOCIAL MEDIA PLATFORMS?
(Select all that apply)
RESPONSE
%
None
40%
Teams
39%
Players/athletes
38%
Sports writers
38%
Leagues
28%
Sponsors
18%
HOW MANY TIMES PER WEEK DO YOU TWEET?
RESPONSE
%
No Twitter account
36%
Have account, but don't tweet
34%
1-10 times
21%
11-20 times
5%
20+ times
3%

 

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