Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/August 11, 2011/Research and RatingsPrint All
Seventy percent of sports execs say they do not tweet, while 21% of those who say they do tweet do so only 1-10 times per week, according to data from a Turnkey Sports Poll taken in July. Sports execs also feel that athletes benefit more from utilizing social media platforms than others involved in the industry. Forty-one percent of execs said players/athletes stand to benefit the most from use of social media, compared to 23% saying teams and 17% saying sports writers. Execs were also asked what/who they follow on social media platforms. Forty percent of execs said they did not follow anyone, while 39% said they follow teams (THE DAILY).WHICH GROUPS BENEFIT THE MOST FROM
UTILIZING SOCIAL MEDIA PLATFORMS?
RESPONSE% Players/athletes41% Teams23% Sports writers17% Sponsors5% Leagues3% Not sure/No response11%WHAT/WHO DO YOU FOLLOW ON SOCIAL MEDIA PLATFORMS?
(Select all that apply)
RESPONSE% None40% Teams39% Players/athletes38% Sports writers38% Leagues28% Sponsors18%HOW MANY TIMES PER WEEK DO YOU TWEET? RESPONSE% No Twitter account36% Have account, but don't tweet34% 1-10 times21% 11-20 times5% 20+ times3%