SBD/August 11, 2011/Research and Ratings

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  • Poll: 70% Of Sports Executives Say They Do Not Tweet

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    Seventy percent of sports execs say they do not tweet, while 21% of those who say they do tweet do so only 1-10 times per week, according to data from a Turnkey Sports Poll taken in July. Sports execs also feel that athletes benefit more from utilizing social media platforms than others involved in the industry. Forty-one percent of execs said players/athletes stand to benefit the most from use of social media, compared to 23% saying teams and 17% saying sports writers. Execs were also asked what/who they follow on social media platforms. Forty percent of execs said they did not follow anyone, while 39% said they follow teams (THE DAILY).

    WHICH GROUPS BENEFIT THE MOST FROM
    UTILIZING SOCIAL MEDIA PLATFORMS?
    RESPONSE
    %
    Players/athletes
    41%
    Teams
    23%
    Sports writers
    17%
    Sponsors
    5%
    Leagues
    3%
    Not sure/No response
    11%
    WHAT/WHO DO YOU FOLLOW ON SOCIAL MEDIA PLATFORMS?
    (Select all that apply)
    RESPONSE
    %
    None
    40%
    Teams
    39%
    Players/athletes
    38%
    Sports writers
    38%
    Leagues
    28%
    Sponsors
    18%
    HOW MANY TIMES PER WEEK DO YOU TWEET?
    RESPONSE
    %
    No Twitter account
    36%
    Have account, but don't tweet
    34%
    1-10 times
    21%
    11-20 times
    5%
    20+ times
    3%

     

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