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SBD/August 11, 2011/Marketing and Sponsorship
Omega Today Begins Official Timekeeper Role With PGA Of America
Published August 11, 2011
WATCH THIS: World Golf HOFer Greg Norman, who began endorsing the Omega brand last year, is in Atlanta helping promote the new partnership, and he said of his relationship with Omega, “They liked what my beliefs were with the game of golf in the Olympics and they loved my beliefs of how we promote the game of golf on the grassroots level.” Norman was very instrumental in helping facilitate a deal between Urquhart and PGA of America President Joe Steranka. Norman felt both entities shared similar goals regarding the growth of the game and they “were both like-minded and powerful brands.” Norman, who began his career as an assistant pro in Australia, said, “I’m a huge, huge fan of the PGA of America ... and I thought it was a great opportunity for Omega." He noted Rolex "had pretty much dominated” the global golf space. Urquhart said golf remains an important part of Omega’s growth as it “provides a perfect statement for our brand.” Urquhart referred to the new pact as “a 365-day-a-year deal” that will allow the company to “do things all year round with all the clubs that are associated with the PGA of America.” He noted golf “is the most played individual sport probably in the world." Urquhart: "It’s by far the biggest sport in the U.S. market for individuals. ... We are talking to tens of millions of people -- who are potential customers -- who are involved with golf, play golf and love the game.” He said Omega is always looking to add more golf properties to its portfolio. Urquhart: “I could name one or two, but I wouldn’t want to. We have one of the four majors, another major would be fabulous to have.”
SHARK WEEK: See tomorrow's issue of the THE DAILY for an extended Q&A with Norman, who talks about the Tiger Woods-Steve Williams situation and the efforts to find a new title sponsor for his Shark Shootout tournament.