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SBD/August 10, 2011/Media
NBC Signs Three-Year Deal With MLS For Fox Soccer's Television Package
Published August 10, 2011
NHL RELATIONSHIP INFLUENCED DEAL: Garber said he was attracted by NBC's history of promoting properties, specifically pointing to the network's relationship with the NHL. "I've watched with envy what NBC has done for the NHL," he said. "We hope NBC can do for soccer what they've been able to do for hockey." Fox Soccer has carried MLS games since '03. Fox Soccer signed a one-year, $6.25M deal to carry MLS games this season. The channel was paying $3M per year prior to this season. "Although we're disappointed MLS chose to go in a different direction, we wish them well while Fox Soccer continues to support the sport's growth in the U.S. through our in-depth coverage showcasing the most revered leagues, teams, players and competitions from around the globe," said Fox Soccer Exec VP & GM David Nathanson. Garber praised Fox Soccer, saying it has "turned into a much more professionally produced cable network" under Nathanson. But he said he could not pass up the added reach that Versus (76 million homes) has over Fox Soccer (39 million homes).