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SBD/August 10, 2011/Media
IndyCar Series Signs Six-Year Extension With ESPN/ABC To Keep Indy 500 On Broadcast TV
Published August 10, 2011
DETAILS OF THE DEAL: The deal will see ESPN create an in-car camera product for IndyCar Series races and make a live, in-car camera feed available on ESPN3. Initially, there will be at least six camera feeds available online, and Sobieski said that the number could be increased if there is sponsor interest in doing so. In addition, ESPN also retained international rights to the Indy 500 and IndyCar Series and committed to increase marketing and programming support of the race and series. The deal was negotiated by ESPN Exec VP/Programming John Wildhack with Sobieski and Bernard with Indianapolis Motor Speedway President Jeff Belskus and IMG Media Exec VP Barry Frank.