SBD/August 10, 2011/Marketing and Sponsorship

Texas Tech Unveils New Under Armour Uniforms For Upcoming Football Season

Texas Tech Univ. unveiled its new Under Armour football uniforms Monday, and the changes are "more technical than aesthetic," according to David Just of the Lubbock AVALANCHE-JOURNAL. The school released images of several color combinations, including the "all-red, all-white and all-black styles." None of the images included the white helmets that were "reintroduced last season after a 35-year hiatus." The numbers on the jerseys are "now in red on the new black and white shirts, the largest change from last year’s uniform, and black on the red shirts." The phrase "Guns Up" is "written in red on the back of the belt line." Several players were also "wearing prototype footwear" during practice yesterday. The Under Armour shoes were "high-tops more in the mold of boxing footwear." Texas Tech coach Tommy Tuberville said, "They're not for this year" (Lubbock AVALANCHE-JOURNAL, 8/10).


THROWING IT OUT THERE: In Baltimore, Jeff Barker reported the Univ. of Maryland "will use an Under Armour football this season for the first time." UM QB Danny O'Brien, an intern for Under Armour this summer, "has been throwing and handling the new ball during the offseason" (Baltimore SUN, 8/5).


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