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SBD/August 9, 2011/Facilities
Eagles To Be First NFL Team Using App For In-Seat Concession Ordering
Published August 9, 2011
during Thursday's preseason game
TEN MINUTES OR LESS: Eagles officials are confident their concessionaire, Aramark, can deliver Bypass Lane orders within 10 minutes. Bypass Lane was one of four tech vendors the Eagles tested dating to the final regular-season home game of '10. The Eagles ultimately chose Bypass and conducted further tests at Lincoln Financial Field this summer for three concerts, an international soccer match and Monster Jam, a monster truck event. For each of those events, the Bypass Lane application was downloaded 300-400 times, and up to 250 concessions transactions were completed for a single event. Fan surveys gave the new technology a thumbs-up, prompting the Eagles to roll out the technology starting with Thursday's game against the Ravens. The limited tests also produced per caps "slightly above average" for those events, McDermott said. The Eagles join the Rangers, Coyotes, Hurricanes, Mavericks, Stars and Wild as Bypass Lane clients. In addition, the tech vendor also has deals with Stanford Univ., eight minor league baseball teams and three college basketball arenas.