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Final Ratings: Brickyard 400 Sees Double-Digit Rebound From Record Low In '10
Published August 5, 2011
ESPN earned a 4.0 U.S. rating and 6.4 million viewers for the NASCAR Sprint Cup Series Brickyard 400 last Sunday afternoon, up 11% and 12%, respectively, from last year’s record-low 3.6 rating and 5.7 million viewers. Last Sunday’s race was also the second most-viewed telecast on all of cable TV for the week ending July 31, behind only an episode of “Pawn Stars” on History Channel on July 25.
STAR GAZERS: ESPN2 averaged 781,000 viewers for the MLS All-Star Game on July 27, which saw the league’s stars take on EPL club Manchester United. That figure is up 9.4% from 714,000 viewers last year, when ManU was also the opponent. Telefutura also broadcast the match, averaging 665,000 viewers on the Spanish-language network.
SWINGING A HOT BAT: The D'Backs-Giants game Tuesday night, in which the D'Backs tied the Giants atop the NL West standings, drew a 6.6 local rating in the Phoenix area on FS Arizona. That is the highest rating of the year for a D'Backs game. The previous high was a 5.7 rating set Monday night during the first game of the three-game series.
The chart below lists final Nielsen ratings from recent sports telecasts on broadcast and cable TV. All ratings listed are U.S. ratings.
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STAR GAZERS: ESPN2 averaged 781,000 viewers for the MLS All-Star Game on July 27, which saw the league’s stars take on EPL club Manchester United. That figure is up 9.4% from 714,000 viewers last year, when ManU was also the opponent. Telefutura also broadcast the match, averaging 665,000 viewers on the Spanish-language network.
SWINGING A HOT BAT: The D'Backs-Giants game Tuesday night, in which the D'Backs tied the Giants atop the NL West standings, drew a 6.6 local rating in the Phoenix area on FS Arizona. That is the highest rating of the year for a D'Backs game. The previous high was a 5.7 rating set Monday night during the first game of the three-game series.
The chart below lists final Nielsen ratings from recent sports telecasts on broadcast and cable TV. All ratings listed are U.S. ratings.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
| X Games 17 |
7/30
|
ABC
|
4:00-6:00pm
|
0.6
|
| "Next on the Tee: The Future of Golf" |
7/30
|
CBS
|
2:00-3:00pm
|
0.3
|
| PGA Tour: Greenbrier Classic: Third Round |
7/30
|
CBS
|
3:00-6:00pm
|
0.9
|
| MLB: (regional) |
7/30
|
Fox
|
4:15-7:15pm
|
1.6
|
| Swimming World Championships (taped) |
7/30
|
NBC
|
1:00-3:00pm
|
0.8
|
| Golf: U.S. Senior Open: Third Round |
7/30
|
NBC
|
3:00-6:00pm
|
0.5
|
| Ricoh Women's British Open highlights |
7/31
|
ABC
|
4:00-5:00pm
|
0.3
|
| Breeders' Cup Challenge: Haskell Invitational |
7/31
|
ABC
|
5:00-6:00pm
|
0.8
|
| "Road to the PGA Championship" |
7/31
|
CBS
|
2:00-3:00pm
|
0.4
|
| PGA Tour: Greenbrier Classic: Final Round |
7/31
|
CBS
|
3:00-6:15pm
|
1.3
|
| Swimming World Championships (taped) |
7/31
|
NBC
|
1:00-3:00pm
|
0.7
|
| Golf: U.S. Senior Open: Final Round |
7/31
|
NBC
|
3:00-6:00pm
|
0.6
|
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| NASCAR Sprint Cup: Brickyard 400 |
7/31
|
ESPN
|
1:00-4:20pm
|
4.0
|
6,377
|
| MLB: Cubs-Cardinals |
7/31
|
ESPN
|
8:00-11:16pm
|
1.6
|
2,376
|
| NASCAR Nationwide Series: Kroger 200 |
7/30
|
ESPN
|
7:29-9:41pm
|
1.3
|
2,059
|
| X Games 17 |
7/31
|
ESPN
|
5:00-7:22pm
|
1.2
|
1,945
|
| X Games 17 |
7/30
|
ESPN
|
10:00pm-12:17am
|
0.8
|
1,388
|
| NASCAR Sprint Cup Qualifying |
7/30
|
ESPN2
|
2:00-4:30pm
|
0.9
|
1,289
|
| X Games 17 |
7/28
|
ESPN
|
7:00-11:17pm
|
0.7
|
1,077
|
| NASCAR Nationwide Series Qualifying |
7/30
|
ESPN2
|
4:30-5:30pm
|
0.7
|
955
|
| X Games 17 |
7/31
|
ESPN2
|
8:07-11:46pm
|
0.5
|
950
|
| X Games 17 |
7/30
|
ESPN
|
2:00-6:09pm
|
0.6
|
894
|
