SBD/August 5, 2011/Media

Final Ratings: Brickyard 400 Sees Double-Digit Rebound From Record Low In '10

ESPN earned a 4.0 U.S. rating and 6.4 million viewers for the NASCAR Sprint Cup Series Brickyard 400 last Sunday afternoon, up 11% and 12%, respectively, from last year’s record-low 3.6 rating and 5.7 million viewers. Last Sunday’s race was also the second most-viewed telecast on all of cable TV for the week ending July 31, behind only an episode of “Pawn Stars” on History Channel on July 25.

STAR GAZERS: ESPN2 averaged 781,000 viewers for the MLS All-Star Game on July 27, which saw the league’s stars take on EPL club Manchester United. That figure is up 9.4% from 714,000 viewers last year, when ManU was also the opponent. Telefutura also broadcast the match, averaging 665,000 viewers on the Spanish-language network.

SWINGING A HOT BAT: The D'Backs-Giants game Tuesday night, in which the D'Backs tied the Giants atop the NL West standings, drew a 6.6 local rating in the Phoenix area on FS Arizona. That is the highest rating of the year for a D'Backs game. The previous high was a 5.7 rating set Monday night during the first game of the three-game series.

The chart below lists final Nielsen ratings from recent sports telecasts on broadcast and cable TV. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
X Games 17
7/30
ABC
4:00-6:00pm
0.6
"Next on the Tee: The Future of Golf"
7/30
CBS
2:00-3:00pm
0.3
PGA Tour: Greenbrier Classic: Third Round
7/30
CBS
3:00-6:00pm
0.9
MLB: (regional)
7/30
Fox
4:15-7:15pm
1.6
Swimming World Championships (taped)
7/30
NBC
1:00-3:00pm
0.8
Golf: U.S. Senior Open: Third Round
7/30
NBC
3:00-6:00pm
0.5
Ricoh Women's British Open highlights
7/31
ABC
4:00-5:00pm
0.3
Breeders' Cup Challenge: Haskell Invitational
7/31
ABC
5:00-6:00pm
0.8
"Road to the PGA Championship"
7/31
CBS
2:00-3:00pm
0.4
PGA Tour: Greenbrier Classic: Final Round
7/31
CBS
3:00-6:15pm
1.3
Swimming World Championships (taped)
7/31
NBC
1:00-3:00pm
0.7
Golf: U.S. Senior Open: Final Round
7/31
NBC
3:00-6:00pm
0.6
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Brickyard 400
7/31
ESPN
1:00-4:20pm
4.0
6,377
MLB: Cubs-Cardinals
7/31
ESPN
8:00-11:16pm
1.6
2,376
NASCAR Nationwide Series: Kroger 200
7/30
ESPN
7:29-9:41pm
1.3
2,059
X Games 17
7/31
ESPN
5:00-7:22pm
1.2
1,945
X Games 17
7/30
ESPN
10:00pm-12:17am
0.8
1,388
NASCAR Sprint Cup Qualifying
7/30
ESPN2
2:00-4:30pm
0.9
1,289
X Games 17
7/28
ESPN
7:00-11:17pm
0.7
1,077
NASCAR Nationwide Series Qualifying
7/30
ESPN2
4:30-5:30pm
0.7
955
X Games 17
7/31
ESPN2
8:07-11:46pm
0.5
950
X Games 17
7/30
ESPN
2:00-6:09pm
0.6
894
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