SBD/August 5, 2011/Marketing and Sponsorship

IndyCar Signs Trim Nutrition As First Nutrition Partner In At Least Five Years

The Izod IndyCar Series signed Trim Nutrition, a direct sales company of vitamin supplements, protein shakes and other products, as its official nutrition partner. It is the series' first official nutrition partner in at least the last five years. The deal is a three-year agreement; financial terms were not available. Trim Nutrition will host 5K runs during race weekends and provide health evaluations for fans at the track. IndyCar Commercial Division President Terry Angstadt said, "Anyone who's been in and around our sport appreciates the fact that we're going to have (drivers) Vitor Meira and Tony Kanaan participate in the Ironman Triathlon. By God, we have athletes, so I love the fit. Promoting that kind of (nutrition) stuff in and around IndyCar is really good."
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