SBD/August 4, 2011/Research and Ratings

ESPN, ESPN2 In Just Under 100 Million U.S. Homes In August

ESPN's domestic distribution in August dipped just below the 100 million home mark for the first time since January, coming in at 99.8 million households. ESPN2 also dipped below 100 million homes after again hitting the century mark in July. NFL Network will pass the 60 million home mark for the first time after a deal was reached with Charter Communications a few days ago. Among all cable networks, TBS continues to see the most distribution with just over 101 million homes in August, down slightly from July. FX, which will air college football games beginning this fall, is in 99.2 million homes in August, ranking the channel 25th among all cable networks. G4 Network, which has been mentioned as a possible acquisition for UFC, is in 60.1 million homes in August, down almost 15% from the same period last year. Listed below is distribution for the top 10 cable networks in August, along with other networks that air sports programming.

 

U.S. CABLE NET DISTRIBUTION FOR AUGUST
NET
'06
(000)
'07
(000)
'08
(000)
'09
(000)
'10
(000)
'11
(000)
TBS
90,569
93,992
96,792
99,432
100,601
101,033
The Weather Channel
90,584
94,354
96,277
99,389
99,890
100,933
Discovery Channel
91,185
94,924
96,368
99,117
100,030
100,728
Food Network
89,586
93,548
95,625
98,518
99,818
100,481
Nick@Nite
90,558
94,312
96,154
98,957
99,995
100,428
Nickelodeon
90,558
94,312
96,154
98,957
99,995
100,428
USA
90,861
94,397
96,078
98,740
99,404
100,293
CNN
90,944
94,607
95,977
98,771
99,578
100,148
TNT
90,871
94,448
95,923
98,608
99,563
100,086
HLN
90,197
93,906
95,867
98,682
99,563
100,064
ESPN
91,109
94,674
96,207
98,405
99,445
99,753
SPIKE
90,524
94,039
95,634
98,127
98,718
99,685
ESPN2
90,586
94,332
95,625
98,016
99,373
99,617
FX
88,846
92,428
93,175
95,633
96,343
99,171
Golf Channel
69,022
75,095
74,618
81,107
82,979
83,954
Speed
67,300
71,367
72,478
73,624
76,474
78,310
Versus
69,775
72,337
72,859
75,540
74,108
76,087
ESPNews
50,601
59,920
64,776
68,775
73,665
74,237
ESPNU
n/a
n/a
n/a
n/a
n/a
72,917
NFL Network
n/a
43,731
39,746
42,440
56,504
56,800
MLB Network
n/a
n/a
n/a
n/a
54,959
56,412
NBA TV
n/a
n/a
n/a
n/a
n/a
55,074
Fox Soccer
n/a
n/a
n/a
34,445
36,961
39,173
ESPN Classic
61,485
63,085
62,412
63,702
41,761
33,663
Fuel TV
n/a
n/a
n/a
n/a
n/a
32,248

NOTES: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network.

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