SBD/August 4, 2011/Research and Ratings

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  • ESPN, ESPN2 In Just Under 100 Million U.S. Homes In August

    ESPN's domestic distribution in August dipped just below the 100 million home mark for the first time since January, coming in at 99.8 million households. ESPN2 also dipped below 100 million homes after again hitting the century mark in July. NFL Network will pass the 60 million home mark for the first time after a deal was reached with Charter Communications a few days ago. Among all cable networks, TBS continues to see the most distribution with just over 101 million homes in August, down slightly from July. FX, which will air college football games beginning this fall, is in 99.2 million homes in August, ranking the channel 25th among all cable networks. G4 Network, which has been mentioned as a possible acquisition for UFC, is in 60.1 million homes in August, down almost 15% from the same period last year. Listed below is distribution for the top 10 cable networks in August, along with other networks that air sports programming.

     

    U.S. CABLE NET DISTRIBUTION FOR AUGUST
    NET
    '06
    (000)
    '07
    (000)
    '08
    (000)
    '09
    (000)
    '10
    (000)
    '11
    (000)
    TBS
    90,569
    93,992
    96,792
    99,432
    100,601
    101,033
    The Weather Channel
    90,584
    94,354
    96,277
    99,389
    99,890
    100,933
    Discovery Channel
    91,185
    94,924
    96,368
    99,117
    100,030
    100,728
    Food Network
    89,586
    93,548
    95,625
    98,518
    99,818
    100,481
    Nick@Nite
    90,558
    94,312
    96,154
    98,957
    99,995
    100,428
    Nickelodeon
    90,558
    94,312
    96,154
    98,957
    99,995
    100,428
    USA
    90,861
    94,397
    96,078
    98,740
    99,404
    100,293
    CNN
    90,944
    94,607
    95,977
    98,771
    99,578
    100,148
    TNT
    90,871
    94,448
    95,923
    98,608
    99,563
    100,086
    HLN
    90,197
    93,906
    95,867
    98,682
    99,563
    100,064
    ESPN
    91,109
    94,674
    96,207
    98,405
    99,445
    99,753
    SPIKE
    90,524
    94,039
    95,634
    98,127
    98,718
    99,685
    ESPN2
    90,586
    94,332
    95,625
    98,016
    99,373
    99,617
    FX
    88,846
    92,428
    93,175
    95,633
    96,343
    99,171
    Golf Channel
    69,022
    75,095
    74,618
    81,107
    82,979
    83,954
    Speed
    67,300
    71,367
    72,478
    73,624
    76,474
    78,310
    Versus
    69,775
    72,337
    72,859
    75,540
    74,108
    76,087
    ESPNews
    50,601
    59,920
    64,776
    68,775
    73,665
    74,237
    ESPNU
    n/a
    n/a
    n/a
    n/a
    n/a
    72,917
    NFL Network
    n/a
    43,731
    39,746
    42,440
    56,504
    56,800
    MLB Network
    n/a
    n/a
    n/a
    n/a
    54,959
    56,412
    NBA TV
    n/a
    n/a
    n/a
    n/a
    n/a
    55,074
    Fox Soccer
    n/a
    n/a
    n/a
    34,445
    36,961
    39,173
    ESPN Classic
    61,485
    63,085
    62,412
    63,702
    41,761
    33,663
    Fuel TV
    n/a
    n/a
    n/a
    n/a
    n/a
    32,248

    NOTES: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network.

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