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SBD/August 4, 2011/Media
Comcast Sues DirecTV Over False Advertising In Sunday Ticket Campaign
Published August 4, 2011
NFL, TIME WARNER TALKING: NFL Commissioner Roger Goodell said that the league and Time Warner Cable, the second-largest cable distributor in the country, are “negotiating an affiliate agreement.” Goodell said, “We’re trying to get that done. We believe it’s good for the fans, we think it’s good for Time Warner and we believe the market’s been set.” ADWEEK.com’s Anthony Crupi reports the news comes “just days after NFL Network hashed out a deal with Charter Communications, the nation’s fourth-largest cable operator and sixth-largest carrier.” The developments come after Goodell last September during an NFL.com chat “took Time Warner to task, saying that the MSO remained ‘unwilling to reach an agreement to carry the NFL Network on terms that are fair and reasonable and consistent with other distributors.’” Crupi notes a solution in the carriage standoff “may lie in bilateral compromise.” TWC could offer “to carry NFL Network on a more widely distributed basic digital package, in exchange for a reduced rate -- perhaps a little as 50 cents per sub” (ADWEEK.com, 8/4). Goodell said, “We believe in the NFL Network. We think the fans want to see the NFL Network. The reaction we get from our fans is extraordinarily positive and we believe it’s good for their customers. So when we’re negotiating with our distributors, we believe it should be in every home. And we’re going to continue to push that because it’s good for football and it’s good for the people who love football” (NFL.com, 8/3).