SBD/August 4, 2011/Marketing and Sponsorship

Marketplace Roundup

GOLFWEEK’s Forecaddie reports golfer Michelle Wie on Sept. 6 “will film a new McDonald’s Monopoly commercial” with Heat F LeBron James. Wie “also has a Kia shoot coming in the next month” (GOLFWEEK, 8/5 issue).

WHAT A GIRL WANTS: ESPN N.Y.’s Sam Alipour noted Knicks F Amar'e Stoudemire and designer Rachel Roy last week unveiled their collaboration on a women’s clothing line “to members of the fashion media.” The line “features Stoudemire’s daytime gig as a motif, with the Knicks logo, his jersey number and Star of David tattoo adorning many of the pieces.” It “hits Macy’s stores in the fall” and will retail at $50-235. Stoudemire: “There’s a lot of work that went into this -- almost a year’s worth. But women are very conscientious about what they wear.” He will “next get to work on his own line” (ESPNNY.com, 8/2).

THESE BOOTS ARE MADE FOR…: In Ft. Worth, Shlachter, Nishimura & Baker note Nocona Boot Company Brand Manager Monte Nelson “came up with an idea for college-logo boots.” He started the boot line in '09 with TCU, Oklahoma State and Texas Tech and last year “added 15” more universities. This year he has “added 12 and plans a dozen more by the end of 2011.” Nelson said that Texas, Texas A&M and Kentucky are among “the most popular” and have been “jockeying for No. 1 this year.” The boots retail for “about $200 per pair” and are sold at collegeboots.com (FT. WORTH STAR-TELEGRAM, 8/4).
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