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Marketing and Sponsorship

Marketplace Roundup

GOLFWEEK’s Forecaddie reports golfer Michelle Wie on Sept. 6 “will film a new McDonald’s Monopoly commercial” with Heat F LeBron James. Wie “also has a Kia shoot coming in the next month” (GOLFWEEK, 8/5 issue).

WHAT A GIRL WANTS: ESPN N.Y.’s Sam Alipour noted Knicks F Amar'e Stoudemire and designer Rachel Roy last week unveiled their collaboration on a women’s clothing line “to members of the fashion media.” The line “features Stoudemire’s daytime gig as a motif, with the Knicks logo, his jersey number and Star of David tattoo adorning many of the pieces.” It “hits Macy’s stores in the fall” and will retail at $50-235. Stoudemire: “There’s a lot of work that went into this -- almost a year’s worth. But women are very conscientious about what they wear.” He will “next get to work on his own line” (ESPNNY.com, 8/2).

THESE BOOTS ARE MADE FOR…: In Ft. Worth, Shlachter, Nishimura & Baker note Nocona Boot Company Brand Manager Monte Nelson “came up with an idea for college-logo boots.” He started the boot line in '09 with TCU, Oklahoma State and Texas Tech and last year “added 15” more universities. This year he has “added 12 and plans a dozen more by the end of 2011.” Nelson said that Texas, Texas A&M and Kentucky are among “the most popular” and have been “jockeying for No. 1 this year.” The boots retail for “about $200 per pair” and are sold at collegeboots.com (FT. WORTH STAR-TELEGRAM, 8/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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