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SBD/August 4, 2011/Marketing and Sponsorship
Octagon Announces Deals With A-B InBev, China LPGA Tour
Published August 4, 2011
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LOOKING TOWARD CHINA: Octagon also announced it will serve as the official marketing partner for the China LPGA Tour. Octagon Managing Dir of Golf and Outdoor Events Chris Higgs will coordinate strategy while Octagon Global Events Senior Dir of Business Operations for Asia Jung Jee will lead the development and sales effort under the multiyear agreement. Higgs noted that women’s professional golf in China is in its infancy and in approaching the CLPGA partnership, Octagon plans to “build for the players a platform and a foundation that will allow them to grow organically at a managed pace, but then also take advantage of accelerated growth if it comes.” Higgs believes corporate sponsorship interest in the CLPGA will rise in the wake of golf’s addition to the ’16 Rio de Janeiro Games.