Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup Rams Debut First Marketing Campaign In L.A. DraftKings Ads Focus On Fan Engagement Dollar General Title Sponsoring Mobile Bowl Game Marketplace Roundup NBA Teams Talking Jersey Deal With Emirates
SBD/August 4, 2011/Marketing and Sponsorship
Best Spuds: Idaho Potato Commission Signs Deal To Title Sponsor Bowl Game In Boise
Published August 4, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
WOULD YOU LIKE FRIES WITH THAT? YAHOO SPORTS' Graham Watson wrote, "The best part about the bowl, other than its name of course, is the logo -- a football, split open like a loaded baked potato completed with chives. Not sure anything could be more genius than that" (SPORTS.YAHOO.com, 8/3). CBSSPORTS.com's Adam Jacobi wrote the logo "really sets this bowl reboot on a high level." Jacobi: "They made the football a baked potato, then put chives on it. ... It would stand to reason, then, that there's a slightly crazy mascot that'll be at the game too. Probably an anthropomorphic potato with crazy eyes and limbs sticking out, and probably a funny hat" (CBSSPORTS.com, 8/3). The bowl's new name and logo also fueled some commentary on Twitter. IMG Dir of Licensing Cameron Wright wrote, "Thrilled to begin the Famous Idaho Potato Bowl era. Reminds me of the legendary California Raisin Bowl. ... We need more bowl games named after starchy vegetables and less named after obscure county credit unions." CBS Sports' Patrick Southern: "I'm confused. Is the Famous Idaho Potato Bowl a college football game or a new menu item at KFC?" SI's Andy Staples: "Forget that evil playoff. I'm so glad we can reward the student-athletes for all their hard work by sending them to the Potato Bowl." The L.A. Times' Chris Dufresene joked, "I envision huge problems/injuries for teams clinching bid to Potato bowl. throwing tostitos or roses one thing...." Yahoo Sports' Dan Wetzel: "The Famous Idaho Potato Bowl? Sometimes 'Death to the BCS' just writes itself."