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49ers Unveil Drawings, Model Of Proposed Santa Clara Stadium
Published August 4, 2011
BABY STEPS: Former 49ers President Carmen Policy said that team officials "were smart to show the public that they are taking concrete steps toward building the stadium," and that by doing so they "can sell luxury boxes and sponsorship deals and drum up excitement." In a front-page piece for the S.F. CHRONICLE, Demian Bulwa notes the model unveiled yesterday is "about 2 1/2 feet long," and team officials said that its "portability would allow them to take it on the road to woo prospective ticket buyers and sponsors." Marathe said that the team thus far "has raised nearly $150 million in sales of luxury suites for the planned stadium and has hired a concessionaire" (S.F. CHRONICLE, 8/4).