CBS, Turner Plug March Madness In N.Y. Subway Ford Ends Champions League Sponsorhip Bouchard's Star Continues To Rise In Tennis Marketplace Roundup Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers
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SBD/August 3, 2011/Marketing and Sponsorship
Published August 3, 2011
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SECOND IS THE BEST? In Charlotte, Joseph Person reported the NFL Panthers on Saturday were selling rookie QB Cam Newton's No. 1 jersey for $85, "less than 24 hours" after the top NFL Draft pick signed his contract. The Panthers hung Newton's jersey next to QB Jimmy Clausen's No. 2 "in the mobile team shop" outside training camp in Spartanburg, S.C. Newton wore No. 2 at Auburn, but Clausen "set a high price for the No. 2 jersey that Newton wanted, which Newton was not willing to meet." Newton said, "I'm not bitter toward me having No. 1 and him having No. 2. He just had the number first" (CHARLOTTE OBSERVER, 7/31).
THINK BIG, THINK SMALL: WPS yesterday announced a partnership with Global Marketing with a Local Vision that will see the Newark-based firm create marketing strategies for the league on the heels of the FIFA Women's World Cup. As part of the new partnership, GMLV will help identify new opportunities for brands to partner with the league. WPS currently has seven national partners: Puma, Citi, Fox Soccer, Playtex Sport, Sahlen Packing Company, U.S. Coast Guard and USSF (THE DAILY).