SBD/August 3, 2011/Marketing and Sponsorship

Marketplace Roundup

MasterCard placing old Yankee
Stadium seats around N.Y.
MEDIABISTRO.com's Bob Marshall reported MasterCard this month is "placing seats from the old Yankee Stadium in 20 different popular spots" around N.Y. as part of the company's "Priceless" campaign. Each seat has a QR code that "leads users to check-in to the site on Facebook Places, and offers them the opportunity to win VIP tickets for a game at Yankee Stadium in MasterCard’s Batter’s Eye Cafe." MasterCard also has a TV component of the campaign, via McCann, N.Y. (MEDIABISTRO.com, 8/1).

SECOND IS THE BEST? In Charlotte, Joseph Person reported the NFL Panthers on Saturday were selling rookie QB Cam Newton's No. 1 jersey for $85, "less than 24 hours" after the top NFL Draft pick signed his contract. The Panthers hung Newton's jersey next to QB Jimmy Clausen's No. 2 "in the mobile team shop" outside training camp in Spartanburg, S.C. Newton wore No. 2 at Auburn, but Clausen "set a high price for the No. 2 jersey that Newton wanted, which Newton was not willing to meet." Newton said, "I'm not bitter toward me having No. 1 and him having No. 2. He just had the number first" (CHARLOTTE OBSERVER, 7/31).

THINK BIG, THINK SMALL: WPS yesterday announced a partnership with Global Marketing with a Local Vision that will see the Newark-based firm create marketing strategies for the league on the heels of the FIFA Women's World Cup. As part of the new partnership, GMLV will help identify new opportunities for brands to partner with the league. WPS currently has seven national partners: Puma, Citi, Fox Soccer, Playtex Sport, Sahlen Packing Company, U.S. Coast Guard and USSF (THE DAILY).

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