SBD/August 2, 2011/Research and Ratings

Fitness Equipment Sales Up In '10 In Consumer, Commercial Markets

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Fitness equipment sales in both the consumer and institutional categories increased by at least 4% in ’10 compared to ’09, according to recently released data from the Sporting Goods Manufacturers Association. The consumer market (home-use equipment) totaled $3.3B in shipment sales for ’10, up 4.3%, while the institutional market (commercial use) grew by 5.5% to $1.02B. The gains were achieved after two straight years of combined decline, but remain nowhere near levels prior to ’07. Consumer spending increased the most on elliptical machines (+9%), treadmills (+7.5%) and stair climbers (+5%), while institutions saw increased spending on group exercise cycles (+11%), single-station selectorized equipment (+10%) and treadmills (+7.5%). Data was collected from January through February '11 through a total of 38,742 online interviews, which are meant to represent a total U.S. population of 283.7 million people (SGMA).

MANUFACTURERS' SALES OF FITNESS EQUIPMENT
CATEGORY
'07
'08
'09
'10
1-YR % +/-
Home use
$3.549B
$3.183B
$3.183B
$3.321B
4.3%
Commercial use
$1.149B
$1.041B
$970M
$1.023B
5.5%
TOTAL
$4.699B
$4.224B
$4.146B
$4.344B
4.2%
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Related Topics:

Research and Ratings, SGMA

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