SBD/August 1, 2011/Marketing and Sponsorship

Poll Shows Nowitzki As NBA's Most Marketable, While Heat Stars Plummet

The latest data from Nielsen/E-Poll reveals that Mavericks G Dirk Nowitzki "ascended to the title of most marketable man" in the NBA after winning his first NBA championship in June, while Heat F LeBron James and G Dwyane Wade "have fallen out of the top 10 most marketable NBA players since the Finals," according to Craig Davis of the South Florida SUN-SENTINEL. Nowitzki earned an N-Score of 132, which is measured by "name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the national and local levels." By comparison, James' N-Score "plummeted from 131 to 26, while Wade’s dropped from 117 to 34." The following chart lists the 10 most marketable NBA players, according to Nielsen/E-Poll (SUN-SENTINEL.com, 7/30).

RANK
PLAYER
N-SCORE
1
Mavericks F Dirk Nowitzki
132
2
Lakers G Kobe Bryant
83
3
Suns G Steve Nash
68
4
Celtics F Kevin Garnett
65
5
Spurs F Tim Duncan
51
6
Mavericks G Jason Kidd
47
7
Suns F Grant Hill
41
8
Bulls G Derrick Rose
41
9
Lakers F Pau Gasol
40
10
Suns F Vince Carter
38

 

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