Will Sponsors Drop Phelps After Latest DUI? Sources: NBA Reviewing Creative Business Glut Of NFL Games Affecting Ad Rates BioSteel Signs McDavid To Endorsement Deal Grigor Dimitrov Signs Deal With Rolex Marketplace Roundup NHL Strikes Deal With GoPro Cameras Cadillac To Title PGA Tour Match Play Event Orioles See Big Spike In Merchandise Sales Marketplace Roundup
Upcoming Conferences and Events
SBD/August 1, 2011/Marketing and Sponsorship
Hope Solo Inks Multiyear Endorsement Deal With Gatorade
Published August 1, 2011
NEED FOR SPEED: Solo drove the pace car at yesterday's NASCAR Sprint Cup Series Brickyard 400 at Indianapolis Motor Speedway. She joked, "They don't want me to go a mile over 55 miles per hour (pit road speed). I thought this was a racetrack!" (USA TODAY, 8/1).