NFL Shifts Front Office Roles Consultants Narrow List Of Sites For Bills Stadium CBS Sports Unveils All-Female Talk Show CBS Sports Network Debuts CFB Marketing Effort Chargers Suspend Radio Announcer Bauer NFLPA's Smith Talks CBA, Upcoming Election Mayor Seeks FCC Review Of SportsNet LA Impasse Media Notes Gilbert Lays Out Agenda For NFLPA Exec Dir Role McDonald's Preps Three Promos Around NFL Season
Upcoming Conferences and Events
SBD/July 29, 2011/Media
Roll The Tape: Relationship Between NFL Films, Network Examined
Published July 29, 2011
CHANGING BUSINESS MODEL: Domowitch writes the NFL "never cared whether Films made money." But when Bornstein and Katz arrived, it "suddenly started caring how much it was losing." Katz "wouldn't say how much that was," but a league exec indicated that it was "somewhere in the neighborhood of $20 million a year." Katz said, "Eight years ago, there was less attention paid to the business of NFL Films. We're a better company today because we've been forced, partially through the volume and deadlines that were established by the NFL Network, to establish a degree of financial responsibility that I think is necessary in today's environment." Katz insisted that the league "isn't trying to put Films out to pasture." He added that the company "remains as relevant as ever." Katz: "We produce great content, and there's always going to be a meaningful market for great content. Whether that's short features on mobile devices or giving people access to our shows on Hulu, this company has an enormous future" (PHILADELPHIA DAILY NEWS, 7/29).