CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/July 29, 2011/Media
Published July 29, 2011
DIALING UP THE COMPETITION: In N.Y., Phil Mushnick notes the “race for Yankees radio rights, starting next season, has begun.” The possibility that the Yankees’ flagship will leave WCBS-AM after nine years "for an FM station -- specifically 101.9 WRXP -- is good.” WRXP this month was purchased by Merlin Media, which “this fall will turn the station from classic rock to all-news,” and Merlin "would love to make an extra-big splash by adding the Yankees.” WCBS’ expiring Yankees rights “went for about $14 million per, a money-losing deal.” A source this week said that “he would be stunned if the Yankees could renew at an increase, and, with AM/FM hurting, he anticipates that the Yankees will be forced to accept less, no matter from whom” (N.Y. POST, 7/29).
ROUNDING 'EM UP: FS Southwest on Wednesday announced it would begin airing “Fox Sports Live: Cowboys Training” after MLB Rangers postgame shows, with Cowboys radio announcer Brad Sham and DallasCowboys.com's Mickey Spagnola hosting the 15-minute updates from the Alamodome. Sham and Spagnola also will host “Cowboys Roundup” on Sundays at 10:00pm CT. The 30-minute show will recap the week’s training camp activities and analyze the team’s roster heading into the regular season. Replays of three Cowboys preseason games will also air on the station (FS Southwest).
NOTES: In L.A., Mark Lacter cited a source that said that L.A. Times NBA writer Mark Heisler has left the paper in a “big round of staff cuts.” Sports columnist Jerry Crowe also reportedly is set to depart the paper (LAOBSERVED.com, 7/27)....Former CNN host Rick Sanchez this fall will serve as “color commentator for Florida International University’s football games.” Sanchez will work with play-by-play announcer Tony Calatayud (South Florida SUN-SENTINEL, 7/28).