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SBD/July 29, 2011/Marketing and Sponsorship
Booster Juice Signs Jose Bautista For His First Ever Canadian Endorsement Deal
Published July 29, 2011
THE START OF SOMETHING BIG? SPORTSNET.ca's Michael Grange reported Booster Juice is the "first of what his management team expect will be a number of national endorsement deals." The Blue Jays "haven't had a player appear in a national campaign since the glory days of the '90s" when recent HOF inductee Roberto Alomar was endorsing McCain Foods. Bautista, who recently signed a deal with New Balance, said of the Booster Juice agreement, "This is my first endorsement deal outside of baseball, so it's something that is going to be a treat. It will be fun to see what we can come up with." However, Grange wondered if a car deal would not have been a "safer first choice." Bautista is leading MLB in home runs with 31 after hitting a league-leading 54 last year, and "baseball's premier post-steroid era slugger endorses Booster Juice, as in: It really is the juice" (SPORTSNET.ca, 7/28).