SBD/July 28, 2011/Research and Ratings

Fans Of PGA, LPGA Tours Continue To Skew Older, Have High Incomes

Fans of the PGA and LPGA tours tend to be among the boomer age demographic (45-64) and have a high level of household income, according to data from Scarborough Sports Marketing. Among household income demographics for both tours, those making $50-75K accounted for the largest segment of fans. Nearly 84% of fans of both tours are White/Caucasian, with African-Americans accounting for around 11%. Listed below are fan demographics for both the PGA Tour and LPGA Tour. Fans are described as those with at least somewhat of an interest in the respective tours (THE DAILY).

DEMOGRAPHIC
PGA TOUR
LPGA TOUR
GENDER
Male
64.2%
63.4%
Female
35.8%
36.6%
AGE
18-29 (Gen Y)
14.0%
11.9%
30-44 (Gen X)
26.0%
23.6%
45-64 (Boomers)
38.2%
41.0%
RACE/ETHNICITY
White/Caucasian
84.2%
83.9%
Black/African-American
10.6%
10.7%
Spanish/Hispanic
7.2%
7.3%
Asian
2.8%
3.0%
Other
2.4%
2.5%
HOUSEHOLD INCOME
< $25,000
10.3%
10.7%
$25,000-39,999
16.6%
17.3%
$40,000-49,999
9.7%
10.0%
$50,000-74,999
18.3%
18.5%
$75,000-99,999
17.5%
16.5%
$100,000-149,999
15.9%
15.8%
$150,000 or more
11.6%
11.2%

 

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