Nike Retains Durant With Deal Worth Over $265M Sponsors Sticking By Tony Stewart Citizen Watch Renews USTA Sponsorship Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales
Upcoming Conferences and Events
SBD/July 28, 2011/Marketing and Sponsorship
Published July 28, 2011
DRIVEN: CAMPAIGN LIVE’s Matt Williams notes Spanish bank Santander “is introducing the new strapline ‘driven to do better,’ and will feature its brand ambassadors and Formula 1 drivers, Jenson Button and Lewis Hamilton, more prominently in its advertising.” The bank also “has appointed Euro RSCG London to its agency roster, just seven months after retaining Engine” to its US$57M account following a review (CAMPAIGNLIVE.co.uk, 7/28).
ROUNDUP: Promotional merchandise company idegy has named Aquarius Sports & Entertainment as its first sports marketing agency of record. The Columbus-based company will also serve as the preferred promotional merchandise company for Aquarius (idegy)....Vancouver-based GLG Life Tech Corp. signed a two-year agreement with the China Olympic swimming team to serve as its exclusive tea drink sponsor (BIVINTERACTIVE.com, 7/26).