Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
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SBD/July 28, 2011/Marketing and Sponsorship
Published July 28, 2011
DRIVEN: CAMPAIGN LIVE’s Matt Williams notes Spanish bank Santander “is introducing the new strapline ‘driven to do better,’ and will feature its brand ambassadors and Formula 1 drivers, Jenson Button and Lewis Hamilton, more prominently in its advertising.” The bank also “has appointed Euro RSCG London to its agency roster, just seven months after retaining Engine” to its US$57M account following a review (CAMPAIGNLIVE.co.uk, 7/28).
ROUNDUP: Promotional merchandise company idegy has named Aquarius Sports & Entertainment as its first sports marketing agency of record. The Columbus-based company will also serve as the preferred promotional merchandise company for Aquarius (idegy)....Vancouver-based GLG Life Tech Corp. signed a two-year agreement with the China Olympic swimming team to serve as its exclusive tea drink sponsor (BIVINTERACTIVE.com, 7/26).