SBD/July 28, 2011/Marketing and Sponsorship

Marketplace Roundup

Volkswagen could consider a move into F1 in '18 with at least one of its brands
Volkswagen Group Motorsport Dir Wolfgang Duerheimer said that the carmaker “could consider a move into Formula One in 2018.” Duerheimer: "I could imagine involvement in Formula One in 2018, when the company is at the forefront of the industry. We have enough brands that could do that." Volkswagen's stable of brands includes Audi, Bugatti, Lamborghini, Porsche, Seat and Skoda (REUTERS, 7/28).

DRIVEN: CAMPAIGN LIVE’s Matt Williams notes Spanish bank Santander “is introducing the new strapline ‘driven to do better,’ and will feature its brand ambassadors and Formula 1 drivers, Jenson Button and Lewis Hamilton, more prominently in its advertising.” The bank also “has appointed Euro RSCG London to its agency roster, just seven months after retaining Engine” to its US$57M account following a review (, 7/28).

ROUNDUP: Promotional merchandise company idegy has named Aquarius Sports & Entertainment as its first sports marketing agency of record. The Columbus-based company will also serve as the preferred promotional merchandise company for Aquarius (idegy)....Vancouver-based GLG Life Tech Corp. signed a two-year agreement with the China Olympic swimming team to serve as its exclusive tea drink sponsor (, 7/26).
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