ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/July 28, 2011/Marketing and Sponsorship
Published July 28, 2011
DRIVEN: CAMPAIGN LIVE’s Matt Williams notes Spanish bank Santander “is introducing the new strapline ‘driven to do better,’ and will feature its brand ambassadors and Formula 1 drivers, Jenson Button and Lewis Hamilton, more prominently in its advertising.” The bank also “has appointed Euro RSCG London to its agency roster, just seven months after retaining Engine” to its US$57M account following a review (CAMPAIGNLIVE.co.uk, 7/28).
ROUNDUP: Promotional merchandise company idegy has named Aquarius Sports & Entertainment as its first sports marketing agency of record. The Columbus-based company will also serve as the preferred promotional merchandise company for Aquarius (idegy)....Vancouver-based GLG Life Tech Corp. signed a two-year agreement with the China Olympic swimming team to serve as its exclusive tea drink sponsor (BIVINTERACTIVE.com, 7/26).