Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
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SBD/July 28, 2011/Marketing and Sponsorship
Published July 28, 2011
DRIVEN: CAMPAIGN LIVE’s Matt Williams notes Spanish bank Santander “is introducing the new strapline ‘driven to do better,’ and will feature its brand ambassadors and Formula 1 drivers, Jenson Button and Lewis Hamilton, more prominently in its advertising.” The bank also “has appointed Euro RSCG London to its agency roster, just seven months after retaining Engine” to its US$57M account following a review (CAMPAIGNLIVE.co.uk, 7/28).
ROUNDUP: Promotional merchandise company idegy has named Aquarius Sports & Entertainment as its first sports marketing agency of record. The Columbus-based company will also serve as the preferred promotional merchandise company for Aquarius (idegy)....Vancouver-based GLG Life Tech Corp. signed a two-year agreement with the China Olympic swimming team to serve as its exclusive tea drink sponsor (BIVINTERACTIVE.com, 7/26).