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SBD/July 28, 2011/Leagues and Governing Bodies
Travis Pastrana's Nationwide Debut Could Bring Younger Fans And Sponsors To NASCAR
Published July 28, 2011
WORTHY INITATIVE: SPORTSBUSINESS JOURNAL’s Tripp Mickle notes Michael Waltrip Racing teamed with Pastrana to “give the action sports star equity in its Nationwide Series team, which was renamed Pastrana Waltrip Racing last fall.” MWR Exec VP/Business Development Ty Norris said, “It’s not just a NASCAR initiative, or a Michael Waltrip Racing initiative. This is a youth initiative. The youth market is something so important to us going forward, and what we see in Travis is not only a guy with incredible passion and desire to be a champion … but one who also has a massive following” (SPORTSBUSINESS JOURNAL, 7/25 issue). In Delaware, Mike Finney writes it would be “quite a coup for NASCAR should Pastrana make the transition to racing stock cars.” Team Owner Michael Waltrip said, "Travis has built an enormous and unique following all over the world. This is an opportunity to showcase our sport to a new generation of young fans. We're also looking for that next big star” (Wilmington NEWS JOURNAL, 7/28).