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SBD/July 28, 2011/Colleges
Mountain West Struggling To Keep Up Financially With BCS Conferences
Published July 28, 2011
GEOGRAPHICAL DISADVANTAGE: ESPN.com's Andrea Adelson noted Thompson yesterday described the "skyrocketing costs of funding athletic departments, increasing tuition and an inability to compete for TV dollars the way the bigger conferences can." Thompson: "We're in a position that our limitation on television sets is an issue. Unless tens of millions of people move to Colorado, Nevada, New Mexico in the coming years, we are who we are. The commitment has to remain with the board of directors that there is support from universities to fund athletics." He added, "In some cases, athletics are getting cut more than other departments. ... The ultimate challenge is to keep up." Meanwhile, Thompson is "eager to see the NCAA reform its enforcement policies, noting punishments are mere 'speed bumps.'" Thompson: "Attendance is up, revenue is up, television exposure is up ratings are skyrocketing but at what price? It's frustrating, borderline disgusting that institutions that cut corners and cheat are able to win at that level and not pay a price. ... There have got to be some debilitating sanctions placed on people or it's going to continue" (ESPN.com, 7/27).