SBD/July 26, 2011/Research and Ratings

Page Turners: SI, ESPN The Magazine Up In Ad Revenue Through First Half Of '11

WANT MORE GREAT STORIES LIKE THIS?

CLICK ON ONE OF THESE BUTTONS

ALREADY A
SUBSCRIBER?
SEE IF
YOU LIKE IT
GET IT ALL
(PREMIUM ACCESS)

SI had $283.8M in ad revenue during the first half of '11, an increase of 3.9% compared to the same period last year, according to data from the Publishers Information Bureau. SI got a boost in the second quarter with 43 ad pages in its Golf Plus U.S. Open Preview, an all-time record and up 33% from the same issue last year. ESPN The Magazine also saw gains during the same period, up 7.6%. Several magazines are seeing double-digit percentage growth to date, including Golf Magazine, Runners World, Bicycling and Transworld Motocross. Sports publications seeing significant declines in ad revenue include Cycle World (-19.7%) and Sporting News (-12.4%). Listed below is ad revenue for major sports magazines through the first half of this year, compared to the same period in '10 (THE DAILY).

SPORTS MAGAZINES' AD REVENUE THROUGH SECOND QUARTER, 2011
PUBLICATION
'11
'10
% +/-
Sports Illustrated
$283,787,009
$273,013,625
3.9%
ESPN The Magazine
$135,084,792
$125,570,911
7.6%
Golf Magazine
$86,363,577
$76,179,590
13.4%
Golf Digest
$70,209,481
$67,663,089
3.8%
Runners World
$41,717,126
$37,494,288
11.3%
Golf World
$23,264,649
$23,448,695
-0.8%
Bicycling
$19,142,670
$17,192,646
11.3%
Cycle World
$11,827,890
$14,722,692
-19.7%
Transworld Skateboarding
$9,486,404
$10,231,001
-7.3%
Tennis
$9,245,691
$8,852,350
4.4%
Sporting News*
$7,832,766
$8,941,213
-12.4%
Transworld Snowboarding
$7,114,539
$6,819,490
4.3%
Transworld Motocross
$5,607,361
$4,895,696
14.5%
Transworld Surf
$4,476,326
$4,091,195
9.4%
SI for Kids
$2,807,000
$2,844,699
-1.3%
Transworld Wakeboarding
$2,113,631
$2,167,971
-2.5%
Transworld Ride BMX
$1,273,426
$1,183,918
7.6%
       

NOTE: * = Sporting News is owned by American City Business Journals, parent company of SportsBusiness Daily.

 

Return to top

Related Topics:

Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug