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SBD/July 26, 2011/Research and RatingsPrint All
SI had $283.8M in ad revenue during the first half of '11, an increase of 3.9% compared to the same period last year, according to data from the Publishers Information Bureau. SI got a boost in the second quarter with 43 ad pages in its Golf Plus U.S. Open Preview, an all-time record and up 33% from the same issue last year. ESPN The Magazine also saw gains during the same period, up 7.6%. Several magazines are seeing double-digit percentage growth to date, including Golf Magazine, Runners World, Bicycling and Transworld Motocross. Sports publications seeing significant declines in ad revenue include Cycle World (-19.7%) and Sporting News (-12.4%). Listed below is ad revenue for major sports magazines through the first half of this year, compared to the same period in '10 (THE DAILY).SPORTS MAGAZINES' AD REVENUE THROUGH SECOND QUARTER, 2011
PUBLICATION'11'10% +/- Sports Illustrated$283,787,009$273,013,6253.9% ESPN The Magazine$135,084,792$125,570,9117.6% Golf Magazine$86,363,577$76,179,59013.4% Golf Digest$70,209,481$67,663,0893.8% Runners World$41,717,126$37,494,28811.3% Golf World$23,264,649$23,448,695-0.8% Bicycling$19,142,670$17,192,64611.3% Cycle World$11,827,890$14,722,692-19.7% Transworld Skateboarding$9,486,404$10,231,001-7.3% Tennis$9,245,691$8,852,3504.4% Sporting News*$7,832,766$8,941,213-12.4% Transworld Snowboarding$7,114,539$6,819,4904.3% Transworld Motocross$5,607,361$4,895,69614.5% Transworld Surf$4,476,326$4,091,1959.4% SI for Kids$2,807,000$2,844,699-1.3% Transworld Wakeboarding$2,113,631$2,167,971-2.5% Transworld Ride BMX$1,273,426$1,183,9187.6%
NOTE: * = Sporting News is owned by American City Business Journals, parent company of SportsBusiness Daily.