SBD/July 26, 2011/Marketing and Sponsorship

Taking A Swim: J&J Signs Olympian Dara Torres To Endorse New Bengay Product

Johnson & Johnson today announced its Bengay brand signed Olympic swimmer Dara Torres to promote its Bengay Cool Therapy. Torres will promote the brand's new gel product. The deal gives Torres her second endorsement announcement in a week. McDonald's last week announced that she would be the company's brand ambassador for the '12 London Games. Her other sponsors are: Hewlett-Packard, Sleep Innovations, Got Milk?, Susta and Fitness Brand's AbChamp. Torres is represented by Premier Management Group President Evan Morgenstein, who said that he is in negotiations with several other companies on behalf of Torres.
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