Callaway Profits Beat Q1 Expectations Companies Vie For Hockey World Cup Jerseys Under Armour Profit Down In Q1 Alvarez: Wisconsin Could Leave Adidas Dick's Takes Prudent Approach To Financial Future Under Armour Wins Big With Spieth Spieth To See Influx Of Endorsement Offers ISC Revenues Up For Q1 Of '15 ESPN Agrees To Buy DraftKings Stake Under Armour Signs Univ. Of Cincinnati
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SBD/July 26, 2011/Finance
Under Armour Revenue, Income Up In Q2, Lifting FY '11 Expectations
Published July 26, 2011
YOUTH MOVEMENT: In Baltimore, Andrea Walker writes under the header, "Under Armour's Rookie Strategy For Endorsement Deals. Sports Apparel Company Goes After Up-And-Coming Athletes." Under Armour, which has "built itself from a basement startup to a billion-dollar enterprise, wasn't always able to afford the big endorsement deals of its more established competitors." The athletes the company turned to were "well-respected in their sports -- some of them rookies with the potential to become stars -- but not necessarily known to a broader audience." Under Armour Senior VP/Sports Marketing Matt Mirchin said, "We have positioned ourselves as a brand for the next generation of athletes." The company recently has signed a "variety of athletes," including Newton, Cowboys WR Miles Austin and Ravens WR Anquan Boldin. Under Armour also is "using a small group of up-and-coming players to help build its basketball line." The company also counts Bucks G Brandon Jennings, T'Wolves draftee Derrick Williams and Bobcats draftee Kemba Walker as endorsers (Baltimore SUN, 7/26).