SBD/July 25, 2011/Research and Ratings

Overnight Ratings: Fox MLB Coverage, RBC Canadian Open Top Weekend Sports Telecasts

Fox' MLB regional coverage on Saturday afternoon led all weekend sports telecasts with a 2.2 overnight Nielsen rating, which featured Braves-Reds in 45% of markets and Padres-Phillies in 34%. Braves-Reds was also the featured "Sunday Night Baseball" game on ESPN last night, earning a 1.7 overnight, which is down 19% from the comparable Cubs-Cardinals matchup last year. ESPN also saw a decline for its NASCAR Nationwide Series coverage, with Saturday's Federated Auto Parts 300 from Nashville Superspeedway earning a 1.1 overnight (-15%). CBS saw gains this weekend for the PGA Tour RBC Canadian Open. Yesterday's final round earned a 1.9 overnight for Sean O'Hair's playoff win over Kris Blanks, up 36% from Carl Pettersson's win last year. ABC earned a 0.6 overnight for its coverage of the WNBA All-Star Game on Saturday afternoon. The rating is up compared to a 0.5 overnight in '09, which was the last time the game aired on the net.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
WNBA All-Star Game
7/23
ABC
3:30-6:00pm
0.6
PGA Tour: RBC Canadian Open: Third Round
7/23
CBS
3:00-6:00pm
1.2
MLB: (regional)
7/23
Fox
4:00-7:00pm
2.2
"Dew Tour Countdown"
7/23
NBC
3:00-3:30pm
0.3
Dew Tour: Pantech Open
7/23
NBC
3:30-5:00pm
0.4
Summer at Saratoga: The American Oaks
7/23
NBC
5:00-6:00pm
0.7
Tour de France recap
7/24
CBS
2:00-3:00pm
0.5
PGA Tour: RBC Canadian Open: Final Round
7/24
CBS
3:00-6:00pm
1.9
F1: Santander GP of Germany (taped)
7/24
Fox
12:00-1:45pm
0.9
Swimming World Championships (taped)
7/24
NBC
2:00-4:00pm
0.7
"Dew Tour Countdown"
7/24
NBC
4:00-4:30pm
0.5
Dew Tour: Pantech Open
7/24
NBC
4:30-6:00pm
0.5
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