Randy Moss Doc Draws Strong Audience MLB Fires Back Against MASN In Court Battle Bama Again Draws CBS' Top CFB Audience Rogers Defends NHL GamePlus Exclusivity Back9Network Will Need To Fight For Traction Media Notes Browns Ink TV Deal With Local ABC Affiliate Fox Sports Promotes NBA In-Market Streaming Players' Tribune Has Mixed Reviews To Date Woods Fires Back At Jenkins, Golf Digest
SBD/July 22, 2011/Media
Big 12 Halts Longhorn Network's Plans To Air High School, Conference Games
Published July 22, 2011
BIG PROBLEMS? In Houston, Brent Zwerneman reports Longhorn Network "has threatened to do what the departures of Nebraska and Colorado could not -- bust up the Big 12." Loftin Thursday "used the term 'uncertainty' time and again in describing the state of the league, thanks to the start" of the Longhorn Network next month. Loftin: "The (recent) announcement by ESPN that the Longhorn Network might carry a conference (football) game in addition to a non-conference game was troubling, and then following right after that was ESPN's announcement regarding high school games being televised as well. Both of those, we believe, provide a great deal of uncertainty right now for us and the conference" (HOUSTON CHRONICLE, 7/22). SI.com's Andy Staples wrote under the header, "Texas' Longhorn Network Sparking Another Big 12 Missile Crisis." The Longhorn Network has fueled an "internal squabble among league members," because it is a "bigger deal than the members realized when they agreed to remain together." Beebe "is smart, and so is" UT men's AD DeLoss Dodds. Staples: "Cooler heads should prevail here and keep the conference from exploding. But the fact that it only took 13 months after the Big 12 Missile Crisis for another major fissure to reveal itself suggests the league's members aren't exactly Superglued together -- particularly at the top" (SI.com, 7/21). ORANGEBLOODS.com's Chip Brown wrote, "Any time you are in unchartered waters, it's bound to get choppy. This week was certainly choppy. UT's Big 12 brethren are already on heightened awareness about LHN because it's only giving Texas $15 million more per year in TV revenue than any other school" (ORANGEBLOODS.com, 7/21).