ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/July 22, 2011/Marketing and Sponsorship
Published July 22, 2011
TRIPLE THREAT POSITION: In Chicago, Joe Cowley notes 2K Sports last year "took full control of the hoops gaming world" when it put Bobcats Owner Michael Jordan on the cover of "NBA 2K11," and the addition of Basketball HOFers Magic Johnson and Larry Bird to covers of this year's video game is the "foot on the throat for what little remaining competition was left." 2K Sports last year sold 5 million copies of its NBA game, indicating that Jordan "is instant green," not only for the "older gamers who grew up watching him, but a younger generation that only has heard of his legend." Futhermore, the "real beauty" in the "NBA 2K12" cover idea is that it is "all but NBA lockout-proof" (CHICAGO SUN-TIMES, 7/22).
JOIN THE BREW CREW: Caterpillar Global Mining and the Brewers Thursday announced a new corporate partnership, and the company’s “first promotion is a big one.” Caterpillar, which moved into the Milwaukee market with its acquisition of Bucyrus Int'l Inc., said that it “will purchase a total of 10,000 Terrace Level Reserved tickets to games” next Tuesday and Wednesday against the Cubs at Miller Park, and “make them available to fans for free.” There will be 5,000 free tickets for each game (JSONLINE.com, 7/21).
ROUNDUP: UFC has reached a multiyear sponsorship deal with Boston Pizza, making the Canadian chain an exclusive partner of the MMA organization in the country (MARKETINGMAG.ca, 7/20)....Puma has signed a multiyear sponsorship deal with EPL club Tottenham Hotspur and South Africa men's soccer MF Steven Pienaar (THE DAILY).