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SBD/July 22, 2011/Facilities
Blue Jackets Partner With OhioHealth For Naming Rights To Practice Facility
Published July 22, 2011
The Blue Jackets have signed a multiyear sponsorship agreement with OhioHealth that will result in new names for the team’s practice facility, currently the Ice Haus at Nationwide Arena, and the team-owned Chiller Ice Rinks, according to Tim Feran of the COLUMBUS DISPATCH. OhioHealth “hasn't settled on a name for the rinks,” and financial terms of the deal were not available. The Columbus-based health care provider has been a sponsor of the Blue Jackets since the ‘00-01 inaugural season, and the new deal “extends and expands” that sponsorship through the ‘15-16 season. As part of the new deal, OhioHealth “will have more signs and promotional rights” at Nationwide Arena. The company logo will also appear in the ice and on the Zamboni and, "in a first for the team, on a patch on the Blue Jackets' practice jerseys.” OhioHealth physicians and athletic trainers will continue to provide health care for the team’s players and personnel. The Ice Haus practice facility had been sponsored by the Dispatch Media Group since ’05, but the company chose not to return as the rink sponsor this year. The five Chiller Ice Rinks “have never had a sponsor name.” Dispatch Media Group continues to be a team corporate sponsor, and Dispatch VP & CMO Phil Pikelny said of the Ice Haus sponsorship: "We got great exposure and liked the outdoor signage, but we realized we weren't quite as visible during the game. We're now on center ice and have as many as 18 signs in the bowl area” (COLUMBUS DISPATCH, 7/22).