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SBD/July 22, 2011/Events and Attractions
WNBA Planning Plenty Of Events Around Rare All-Star Game In The Southwest
Published July 22, 2011
STARS AND STRIPES: Longtime corporate partner adidas will serve as the presenting sponsor for the All-Star Game. Godleski indicated that although the company signed “late in the game,” the WNBA has made every effort to increase brand visibility during All-Star festivities. As part of its activation initiative, adidas will give kids a free gift if they wear the company’s apparel to the game. Godleski expects a “great crowd” for Saturday’s game, though she noted the league does not have an estimate on the number of tickets sold. She said sales have already surpassed those for the ’10 All-Star Game at Mohegan Sun Arena in Connecticut, which holds approximately 9,500. The league has sold out the lower bowl of the AT&T Center and has opened seating in the upper bowl.
HEADED TO THE RIVERWALK: Lieberman talks to THE DAILY about her plans for the weekend in San Antonio.