SBD/July 21, 2011/Research and Ratings

Yankees, Mets Leading All MLB Clubs In Terms Of Average Radio Listeners

The Yankees and Mets lead all MLB teams in average listeners for games on their respective flagship radio stations through the midpoint of the '11 season, according to data from research firm Arbitron. The Yankees and Mets, however, are down 19.5% and 21.8%, respectively, compared to final radio audience figures from the '10 season. The Indians, Royals, Pirates and Giants are seeing the biggest year-over-year gains. New flagship stations for the '11 season also seem to be helping numbers for the Cardinals, Nationals, Rangers and Orioles. The Rangers are up 26% to date, despite having a few broadcasts bumped from KESN-FM to KSKY-AM due to conflicting Mavericks NBA Playoff games. Listed below are average radio listeners on MLB teams' flagship stations through the midpoint of the '11 season, with comparisons to the complete '10 and '09 seasons (THE DAILY).

MLB AVERAGE GAME LISTENERS ON RADIO THROUGH MIDSEASON '11
TEAM
'11
'10
1-YR % +/-
'09
2-YR % +/-
Yankees
360,700
448,100
-19.5%
412,500
-12.6%
Mets
227,300
290,600
-21.8%
277,000
-17.9%
Giants
225,300
163,800
37.5%
151,600
48.6%
Tigers
201,000
180,600
11.3%
158,600
26.7%
Cubs
199,300
215,400
-7.5%
277,100
-28.1%
Phillies
180,800
160,500
12.6%
160,300
12.8%
Cardinals*
151,100
122,900
22.9%
135,200
11.8%
Reds
128,800
127,700
0.9%
n/a
n/a
Twins
125,900
132,600
-5.1%
99,300
26.8%
Mariners
113,700
95,000
19.7%
102,400
11.0%
Red Sox
107,100
104,500
2.5%
128,800
-16.8%
White Sox
100,600
114,600
-12.2%
122,700
-18.0%
Brewers
96,300
74,000
30.1%
n/a
n/a
Braves
94,200
104,900
-10.2%
86,700
8.7%
Rockies
94,000
70,700
33.0%
70,800
32.8%
Indians
91,100
50,200
81.5%
n/a
n/a
Rangers*
84,900
67,400
26.0%
41,500
104.6%
Dodgers
72,100
91,700
-21.4%
115,600
-37.6%
Angels**
67,000
125,100
n/a
87,300
n/a
Royals
61,200
40,100
52.6%
n/a
n/a
Pirates
54,800
37,100
47.7%
37,300
46.9%
Astros
52,800
51,900
1.7%
69,400
-23.9%
Orioles*
47,600
37,300
27.6%
32,200
47.8%
Padres
46,900
68,100
-31.1%
37,200
26.1%
Rays
46,100
55,800
-17.4%
48,100
-4.2%
Nationals*
37,900
28,400
33.5%
22,400
69.2%
A's*
29,400
27,700
6.1%
23,600
24.6%
D'Backs
26,800
36,800
-27.2%
43,200
-38.0%
Marlins
26,500
17,400
52.3%
22,400
18.3%
 

NOTES: * = New flagship radio station in '11. ** = Angels broadcasts for '11 cannot be directly compared to figures from '10 and '09 due to a dramatically lower level of games on KSPN this season.

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