SBD/July 20, 2011/Media

TNT Sees Ratings, Viewership Gains For Six NASCAR Sprint Cup Telecasts

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TNT averaged a 3.1 U.S. rating and 5.13 million viewers for its six NASCAR Sprint Cup Series races this season, up 3.3% and 2.5%, respectively, from a 3.0 rating and 4.99 million viewers last year. Compared to figures from the net’s six races in ’09, ratings for this year were down 6.1%, but viewership was up a half percent. The Coke Zero 400 telecast from Daytona Int’l Speedway on July 2 was the net’s highest-rated and most-viewed race for the second straight season with a 3.4 rating and 6.03 million viewers. The Daytona telecast also marked the only TNT race this season to top all cable TV telecasts during its respective week. NASCAR.com’s TNT RaceBuddy averaged 886,000 weekly video streams during the six races. Overall, video streams on RaceBuddy were up 143% from last year.

NASCAR SPRINT CUP SERIES RATINGS, VIEWERSHIP TREND ON TNT
YEAR
U.S. RATING
VIEWERS (000)
'11
3.1
5,125
'10
3.0
4,990
'09
3.3
5,098
'08
3.6
5,722
     
'11 NASCAR SPRINT CUP SERIES ON TNT
DATE
START
RACE
TRACK
RATING
VIEWERS (000)
6/12
1:00pm
5-Hour Energy 500
Pocono
3.2
5,175
6/19
12:59pm
Heluva Good! Sour Cream Dips 400
Michigan
2.9
4,890
6/26
3:00pm
Toyota/Save Mart 350
Infineon
3.2
5,188
7/2
7:30pm
Coke Zero 400
Daytona
3.4
6,029
7/9
7:29pm
Quaker State 400
Kentucky
3.0
4,968
7/17
12:59pm
Lenox Industrial Tools 301
New Hampshire
2.9
4,562
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