SBD/July 19, 2011/Marketing and Sponsorship

Rogers Cup Forced To Change Slogan, Poster After Groups Claim It Is Sexist

Women's groups complained that
Rogers Cup poster was sexist
The WTA Rogers Cup was "forced to change its slogan after a backlash claimed the original was sexist," according to Chris Chase of YAHOO SPORTS. The first print ad for the tournament, taking place next month in Toronto, used the slogan, "Come for the ladies, stay for the legends," referring to the fact the WTA event "will have a bonus four-man legends tournament featuring John McEnroe and Andre Agassi at the same site." However, women's groups "complained about the slogan and poster, claiming that, among other things, the tournament was suggesting women can't be legends and protesting the use of the word 'ladies' to describe the female athletes." Event organizers changed the slogan to "Making history, re-living history," while the initial poster was "scrapped" (SPORTS.YAHOO.com, 7/18). The organization in a statement said, "We apologize if the original campaign slogan was perceived to be sexist or at all derogatory towards the women of Rogers Cup. It was never our intent but hopefully the adjustments we have made -- all of which should hit the market next week -- address the concerns voiced" (Rogers Cup).
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