Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/July 18, 2011/Marketing and Sponsorship
Published July 18, 2011
GETTING SOME INK: In N.Y., Paul Sullivan noted a day after Yankees SS Derek Jeter’s 3,000th hit, he “signed 500 balls and 400 photos” for Steiner Sports. Those balls “are selling for $699.99; the photos range from $599.99 to $799.99.” Steiner Sports Chair Brandon Steiner said that “this was a relatively small signing to meet the immediate demand.” He has “scheduled two more for Jeter to autograph game-used memorabilia as well as things fans send in and pay a fee to have autographed.” Grandstand Sports & Memorabilia Owner Howie Schwartz said that the “relative affordability of Jeter memorabilia -- ranging from $400 to $1,000 -- matches up well with the huge market for him” (N.Y. TIMES, 7/16).
MILLION DOLLAR CHALLENGE: In Boston, Vega & Whitmer report Sprint yesterday announced the $3M Sprint Summer Showdown, a “series of six consecutive races beginning at the Brickyard 400 July 31 at Indianapolis and culminating with the AdvoCare 500 on Labor Day weekend at Atlanta.” Any driver who “wins one of the first five will become a finalist for the big payday in Atlanta, where the winner among the eligible drivers, a lucky fan, and the charity of the driver’s choice will each collect $1 million” (BOSTON GLOBE, 7/18). SportsBusiness Journal first reported the Sprint Summer Showdown.