SBD/July 15, 2011/Media

Final Ratings: NASCAR Sprint Cup Debut At Kentucky Tops Last Week's Sports Broadcasts

TNT's NASCAR Sprint Cup Series Quaker State 400 telecast from Kentucky Speedway was last week's most-viewed sports telecast with a 3.0 U.S. rating and 5.0 million viewers last Saturday night. Those figures are also up 7% and 8%, respectively, from a 2.8 rating and 4.6 million viewers for the comparable race from Chicagoland Speedway last year. With one race remaining on TNT's Sprint Cup schedule, the net is averaging a 3.2 rating for five races, up 7% from a 3.0 rating last year.

SOUTHERN COMFORT: The '11 Copa America, which is the primary South American international soccer tournament, accounted for six of the top 10 most-viewed sports telecasts on broadcast TV last week. The July 4 Chile-Mexico group stage match on Univision topped all telecasts for the week with 4.0 million viewers, with the July 8 Peru-Mexico match ranking second (3.4 million viewers).

DEERE IN THE HEADLIGHTS: CBS earned a 1.6 rating and 2.3 million viewers for coverage of last week's final round of the PGA Tour John Deere Classic, up 33% and 29%, respectively, from a 1.2 rating and 1.8 million viewers for the final round last year.

STREET PERFORMER: Versus averaged 521,000 viewers for last Sunday's Izod IndyCar Series Honda Indy Toronto, marking the network's second most-viewed race in three seasons of broadcasting IndyCar. The most-viewed race remains this year's June 11 Firestone Twins 275s from Texas Motor Speedway, which averaged 525,000 viewers.

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
Soccer: Copa America: Chile-Mexico
7/4
Univision
8:20-10:45pm
1.8
4,032
Soccer: Copa America: Peru-Mexico
7/8
Univision
819-10:39pm
1.7
3,411
MLB: (regional)
7/9
Fox
4:08-7:19pm
1.9
2,863
PGA Tour: John Deere Classic:
Final Round
7/10
CBS
3:00-6:12pm
1.6
2,329
Golf: U.S. Women's Open:
Final Round (bonus)*
7/10
NBC
8:00-10:00pm
1.3
1,892
Soccer: Copa America:
Argentina-Colombia
7/6
Telefutura
8:30-11:00pm
0.9
1,807
PGA Tour: John Deere Classic:
Third Round
7/9
CBS
3:00-6:00pm
1.1
1,509
Soccer: Copa America:
Brazil-Paraguay
7/9
Univision
2:49-5:00pm
0.7
1,301
Soccer: Copa America: Uruguay-Peru
7/4
Telefutura
6:00-8:30pm
0.6
1,279
Soccer: Copa America:
Uruguay-Chile
7/8
Telefutura
6:00-8:30pm
0.6
1,180
Golf: U.S. Women's Open:
Final Round
7/10
NBC
3:00-6:00pm
0.8
1,135
F1: Santander British GP
7/10
Fox
12:00-1:49pm
0.7
1,116
Soccer: Copa America:
Colombia-Bolivia
7/10
Telefutura
2:48-5:00pm
0.5
983
Soccer: Copa America:
Venezuela-Ecuador
7/9
Telefutura
5:25-7:30pm
0.4
841
Golf: U.S. Women's Open:
Third Round
7/9
NBC
3:00-6:00pm
0.6
841
Soccer: Copa America:
Bolivia-Costa Rica
7/7
Telefutura
6:00-8:30pm
0.5
821
U.S. Open of Surfing (taped)
7/9
CBS
1:00-2:00pm
0.5
665
"ESPN Sports Saturday"
7/9
ABC
4:00-6:00pm
0.5
n/a

NOTE: * = Final round finished on Monday due to weather delays.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup:
Quaker State 400 (Kentucky)
7/9
TNT
7:29-10:49pm
3.0
4,968
FIFA Women's World Cup
Quarterfinal: U.S.-Brazil
7/10
ESPN
11:00am-2:36pm
2.3
3,890
FIFA Under-17 World Cup Final:
Mexico-Uruguay
7/10
Galavision
6:29-9:28pm
1.0
2,191
MLB: Mets-Giants
7/10
ESPN
7:59-11:04pm
1.3
1,972
Nathan's Famous Hot Dog
Eating Contest
7/4
ESPN
12:00-1:00pm
1.1
1,949
NASCAR Nationwide Series:
Feed The Children 300 (Kentucky)
7/8
ESPN
7:30-10:20pm
1.0
1,586
FIFA Women's World Cup
Quarterfinal: Japan-Germany
7/9
ESPN
2:41-5:19pm
1.0
1,515
FIFA Women's World Cup
Quarterfinal: France-England
7/9
ESPN
11:30am-2:41pm
0.9
1,349
FIFA Women's World Cup:
Sweden-U.S.
7/6
ESPN
2:33-4:51pm
0.8
1,259
Boxing: Light Middleweights:
Paul Williams d. Erislandy Lara
7/9
HBO
11:17pm-12:05am
0.7
1,116

 

Return to top

Related Topics:

Media, Nielsen Media Research

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug